Guiding Principles

Through its competitive grant program, PCHF seeks to:

  • Elevate strategies that emphasize prevention and early intervention over direct clinical services, have clear and measurable impact, address well-documented community needs, and maximize limited resources.
  • Reduce long-standing inequities in the fundamental building blocks, or “social determinants,” of health (e.g., income, education, living conditions, access to opportunities).
  • Elevate strategies that are culturally relevant and responsive to racial/ethnic disparities.

PCHF values an organization’s ability to work collaboratively with other organizations to strengthen their efforts and their impact as well as leverage limited resources.

Funding Priorities

PCHF encourages prevention-oriented proposals addressing one or more of the following priorities. These approaches are encouraged as they have been demonstrated to reduce the burden of illness, promote health equity through the reduction of health disparities, reduce costs, and contribute to the overall health and quality of life for children, families, and communities.

1. Promoting Healthy Early Childhood Development
Optimizing physical, cognitive, and emotional development during pregnancy and throughout the first five years of life.

Breastfeeding, healthy parent-child interactions (reading, story- telling, and interactive communication, “serve and return”) and other practices can be strengthened through a number of promising and evidence-based family strengthening and maternal engagement strategies. Examples might include parent education and support, newborn home visiting, and programs to enhance maternal mental health. Additional approaches could include policies and environmental changes.  Examples of these include workplace policies to encourage breastfeeding, or the establishment of breastfeeding-friendly environments in the workplace or in public, such as specially-designated rooms or spaces.

2. Strengthening Family and Community Connections
Enhancing protective factors and social connections that serve as a critical platform for healthy behaviors and development.

A child’s sense of belonging in his or her own family, the connection of the family to their community, and the child’s sense of belonging to a community (including his or her school) can promote positive behaviors throughout the child’s youth. Research shows that positive connections can reduce drug and alcohol use, involvement in violence and crime, and improve school completion and mental health, resulting in improved social and emotional outcomes. Strategies such as high-quality after-school activities, community service, and mentoring, can provide healthy social connections and serve as a critical platform for supporting healthy behaviors.

3. Healthy Weight
Helping children maintain a healthy weight, combat obesity, and boost self-esteem.

A child who is able to maintain a healthy weight has dramatically improved physical and mental health, as well as reduced risk factors for numerous health problems, including heart disease, diabetes, arthritis, sleep disorders, and poor social and emotional development. Strategies that help children maintain a healthy weight, combat obesity, and boost self-esteem include creating environments that support healthy food and physical activity options, increasing access to and participation in high-quality physical activities, improving the availability of healthy food, and encouraging healthy choices.

4. Access to Health Benefits and Services
Removing barriers to enrolling in and utilizing publicly- and privately-funded health care and related programs and services.

Children and families that are isolated and vulnerable (e.g., precariously housed or homeless, limited literacy, history of trauma, or undocumented) may face barriers to enrolling in publicly and privately funded programs. Families may be eligible for but not enrolled in programs such as Cal-Fresh (food assistance), Women, Infants and Children Supplemental Food Program (WIC) and Medi-Cal; community mental health services; such programs can be an important resource for preventing poor outcomes such as inadequate nutritional status (over or underweight), insufficient growth, unmet routine and preventive care needs, and poor access to mental health care or other critical services.

Target Population

Proposals impacting children and youth living or attending school in the Greater Pasadena area, defined as the PUSD attendance area, which includes the communities of Pasadena, Altadena, Sierra Madre, and some unincorporated parts of Los Angeles County.


Eligible Organizations

  • Nonprofit organizations that are exempt under Section 501(c)(3) of the Internal Revenue Code
  • Public charities as defined in IRC Section 170(b)(A)(vi)
  • Government agencies

Ineligible Organizations

The Foundation does not fund the following:

  • Individuals
  • Organizations that are located outside the United States, or have been incorporated by a non-U.S. government
  • Private foundations as defined in IRC Section 509(a)

Ineligible Activities

Grants are not awarded for the following activities or items:

  • Those that do not benefit the target population
  • Annual fund drives
  • Building campaigns
  • Major equipment purchases, such as major scientific instruments, office furniture, or vehicles
  • Biomedical research
  • Activities that exclusively benefit the members of sectarian or religious organizations
  • Services already funded through public programs

Nondiscrimination Requirement

Eligible organizations must be operated and organized so that they do not discriminate in the hiring of staff or in providing services on the basis of race, religion, gender, sexual orientation, age, national origin, or disability.

If you have any questions, you can reach Mike deHilster by email by clicking here or calling 626-796-2097 x5.